Netflix’s Canelo vs. Crawford Fight Sets Streaming Records
Netflix's broadcast of the Canelo Álvarez vs. Terence Crawford boxing match on September 13 shattered viewership records, averaging 41.4 million live-minute views globally. The event dominated streaming charts in 30 countries and ranked in the top 10 across 91 markets, cementing its status as the most-watched men's championship fight this century.
In the U.S. alone, the bout garnered over 20.3 million views, including same-day replays, despite 24 million concurrent live streams. The super middleweight contest, held at Nevada's Allegiant Stadium, culminated in Crawford's unanimous decision victory after twelve rounds.